Purpose
The Outreach Working Group (WG) oversees development of the ARK Alliance (ARKA) community, as well as the promotion of awareness, understanding, and adoption of ARKs, the only major persistent identifier scheme that is open, decentralized, non-siloed, and non-paywalled.
Objectives
Campaign strategy. Develop a process to gather requirements, priorities and models for shared community and infrastructure management (eg, consider using the ARK community survey draft created by the BnF).
Communications and Marketing. Clearly articulate what ARKs are, how they can be used, and why they are essential (the “value proposition”) and implement a plan for promoting their adoption and use. Examples include creating an “ARKs brochure” website using the arks.org domain name, keeping a world map of ARK assigning organizations updated automatically via geo-locations in the NAAN registry, organizing events such as the 2018 ARK summit, spreading the word in international conferences, etc.
Counting ARKs. People want to know how many ARKs there are in the world (as ARKs can be assigned without permission from a central assigning authority), and some organizations may opt to let us harvest stats from them about how many ARKs they have assigned. Work with the Technical WG to (a) draft requirements for simple summary counts that ARK assigning organizations can voluntarily post and maintain, (b) specify how those counts, once harvested, should be publicized, and (c) recruit organizations to opt in.
Deliverables
website and blog
newsletter and wikipedia page
- tie in with wikidata
guide to getting started with ARKs
plan for community to transition from v18 to the v34 specification
- confluence wiki oversight to support working group activities
- creating canned presentations, slide shows, webinars
- recruiting translations of existing documents
- assembling tool resource guides to promote ARK software (eg, OJS plugin)
- representing ARKA on NDSA and IIIF working groups
Resources
arks.org domain name
- list of email groups for outreach
- calendar of events
n2t.net ARK resolver
Notes from ARK "Experts" meetings in 2018, with discussions of surveys, ARK spec changes, counting ARKs, sustainability, etc
General WG features common across ARKA working groups
Working Group Members
- Bertrand Caron BnF
- Carlos Authier National Scientific and Technical Research Council, Argentina
- Donny Winston Polyneme LLC
- John Jung University of Chicago
- John Kunze chair, Ronin Institute
- Julien Antoine Raemy vice-chair, Data and Service Center for the Humanities (DaSCH)
- Maria Gould California Digital Library
Peter Sachs Collopy Caltech
- Riccardo Ferrante (AG Liaison) Smithsonian Institution Libraries and Archives
Meeting Times
Teleconferences are generally held once a month, 16:00-17:00 UTC, on the fourth Thursday. Connection details included in calendar invitations.
Communication Channels
arka-outreach-wg@googlegroups.com, archived at https://groups.google.com/forum/#!forum/arka-outreach-wg
