Agenda
We'll be talking with Eric Meeks from UCSF, about their "in-reach" strategies, meaning how to reach out to people at our own institutions.
If time, we may revisit the idea of I-Fest or something like it this year including ideas for location, date, time, duration?
This is an open discussion for anyone who's interested!
Call information:
We're using the DuraSpace WebEx service for this call. When it's time, join the meeting from here:
https://meetings.webex.com/collabs/meetings/join?uuid=MALSGQJLKCKKPCC9SMJ1058J6Y-X9UN
Meeting number: 195 800 054
Meeting password: This meeting does not require a password.
Audio Connection
US TOLL
Access code: 195 800 054
Attendees:
Julia Trimmer
Brian Turner
Eric Meeks
Mike Conlon
Carol Minton Morris
Alvin Hutchinson
Benjamin Gross
Brian Lowe
Catherine Dunn
Chad Nelson
Matt, Don and Alex from CU
Dana
Elise Warshavsky
Graham Triggs
Justin Littman
Lamont Cannon
Mike Bolton
Paul from NU
Paul Albert
Suzanne Dunn
Tami
Ted Lawless
Violeta Ilik
Notes:
Brian Turner and Eric Meeks are talking about engagement and "in-reach." UCSF has been working on their app for 6 years, so part of it is longevity. And it hasn't been cheap or easy. The SEO work has paid off tremendously. They had 100K visits per month last year. They have a presentation linked from Eric's profile profiles.ucsf.edu/eric.meeks. Stable URLs are helpful too.
They have an internal marketing group that markets all their systems. They do a great job. One email from a prominent researcher went out early on and that created a big spike. They continually meet with groups to encourage them to update.
