Wednesday,
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January 20,
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2021 at 10:00 eastern
Agenda
Ongoing topics
- Google map update
- Video update from the Membership group
Main topic: Marketing assessment for VIVO in a Box (VIAB)
Background materials
- Building on OCLC's Practices and Patterns in Research Information Management, Julia made some notes on the Google Drive about what we can learn from the survey.
- VIAB Marketing assessment discussionPlan on the Google Drive gives us ideas about positioning VIAB.
- VIVO Strategic Communication Plan also discusses positioning and marketing VIVO.
Objectives for the marketing assessment
- To analyze the opportunities for VIAB (how many universities are out there, what basic RIM functions do they need, how much can they afford?)
- To keep the assessment as simple as possible
- To build on existing data and knowledge
How can we accomplish these objectives? Do we need more specs about VIAB first?
Wednesday, December 2, 2020 at 10:00 eastern
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