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Julia Trimmer, Duke University
Brian Turner
Eric Meeks
Mike Conlon
Carol Minton Morris
Alvin Hutchinson
Benjamin Gross
Notes:
Brian Turner and Eric Meeks are talking about engagement and "in-reach." UCSF has been working on their app for 6 years, so part of it is longevity. And it hasn't been cheap or easy. The SEO work has paid off tremendously. They had 100K visits per month last year. They have a presentation linked from their profiles. Stable URLs are helpful too.
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One email from a prominent researcher went out early on and that created a big spike. They continually meet with groups to encourage them to update.