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- Goals of this group
- Work done so far
- Strategic Communication Plan Draft
- Additions to the plan:
- Talking points addressing various use cases for VIVO
Notes
Julia: Estefania, Anna and I have been meeting for a few months. Carol joined in too. Estefania has made a great start on the Strategic Communication Plan (draft is currently on her Google Drive). We asked for her thoughts on a comprehensive, far-reaching marketing plan for VIVO: what would we do if we could do everything?
So our end goal for this task force is a Strategic Plan that we will present to the Leadership Group. Alternatively, we could start with a short-term plan and present those the LG first.
Anna: Let's start with short-term goals first and present those to the LG first.
Carol: Estefania's plan is excellent and ambitious. Julia and I talked about how LYRASIS can help. Market research should be first step, and identifying the use cases. But there's no support for LYRASIS to do the market research. Outcome of market research should inform the strategic communication plan.
Bruce: We at TAMU have been meeting with other organizations about VIVO and there are three groups 1) orgs who are thinking of implementing a profile system, including Provosts, libraries 2) orgs who are very interested in VIVO, and most want to do it cheaply and easily in a cloud 3) groups that have implemented VIVO and either active or not – they need to understand the benefits of membership.
Julia: What's the current communication strategy?
Julia sends email announcements to Carol which become VIVO Updates blog post.
Blog posts roll up to the LYR Digest every two months (https://lyrasisnow.org)
All blog posts go to LYRASIS social media. They should be tweeted from VIVO.
LYRASIS Divisions Update goes out monthly with content from Laurie Arp.