2020-07-01 DSpace Marketing Working Group Agenda/Notes

Introducing LYRASIS colleagues (see professional biographies below):

Meg McCroskey Blum, Director of Marketing and Communications

Jenn Bielewski, Manager of Community Programs

Information about new communications processes in development

Sharing the history and mission of this working group

Upcoming communications

• Beta 3 will be released Thursday or early next week; Tim will write the release notice and it will be shared first on the DSpace lists, then as a blog post/social media post. Can add short preview videos as well if appropriate for this release
• Release process update GitHub project boards: https://github.com/orgs/DSpace/projects
• When 6.4 is released the release announcement will be amplified in the same way
• Other communications?
  • DSpace 7 endorsements
  • Getting the word out when the testathon begins 

The DSpace-community mailing list: Topic was raised in Leadership meeting that the list is the most comprehensive communication tool for reaching all English-speaking DSpace users regardless of membership. 

Are there things we should be communicating differently or more regularly on this list?

Planning for DSpace 7 final release:

• UI design considerations
• Communicating anything that in in 6.x that will not be in 7.0 (yet)
• One pre-recorded video at launch, with captions to allow for easier translation, 15 min or less. Focus on features, with the audience being repository managers. Could be promoted out in multiple languages simultaneously when 7.0 is released 

Wiki translation project update

Mic

Professional biographies for Meg and Jenn:

Meg McCroskey Blum, Director of Marketing & Communications, leads our Marketing and Communications teams. Before coming to LYRASIS in 2010, Meg worked at BCR, helping to integrate BCR members into LYRASIS and building our western presence. Meg manages all marketing and communications efforts, including content marketing, community engagement, conference presence, website, elections communications and other special member programs. She has a long tenure with non-profit organizations and as a for-profit business owner, and was previously a researcher and instructor at the University of Colorado, Boulder. She holds a Master’s Degree in Public Policy from the University of Colorado, Boulder and a Bachelor’s Degree from member institution Rhodes College in Memphis, Tennessee.

Jennifer Bielewski is the Community Engagement Strategist at LYRASIS. In this position, she is responsible for member engagement initiatives, fostering community within the membership of LYRASIS, manages LYRASIS social media and LYRASIS online presence, and plans many of LYRASIS virtual and in-person events such as the Leaders Forums and Member Summit. She works closely with the communication plans for the LYRASIS Leaders Circle and Catalyst Fund. Jennifer joined LYRASIS in 1999 as a preservation microfilm specialist but since then has held several positions within LYRASIS’ including Professional Development where she taught Cataloging and Technology classes, LYRASIS Digital Technology team where she worked with on-boarding clients using open source systems such as Evergreen ILS, Islandora and ArchivesSpace. Previous to LYRASIS, she held positions at Georgia State University and the Bartow County Public Library System. She received her M.L.I.S. from member institution Florida State University and holds a BA in English from member institution Berry College. She lives in Atlanta, GA.