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Links in VIVO are automatically bidirectional unless you configure them not to be. You've seen online retailers point out to you that "customers who bought this item also bought" accessories, supplies, or other items by the same author or manufacturer – a common and very effective behavioral merchandizing technique. These relationships form networks of connections that ultimately enable remarkable visualizations.
Many users arrive at websites not by typing the URL but from a search engine that delivers them to any arbitrary page in the website having the keyword or content they searched. VIVO provides explicit connections to related items to help users understand context and minimize their need to immediately conduct another search.
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