- Newsletter, shoulder topics, rebranding
Please review new "shoulder topics" in the FAQ (all)
|Maria sent feedback in a document; will forward to group|
Tracy prepared document; will forward to group
Recommend paring down text
Use more direct examples over metaphor
|Rebranding: what's ahead, what's on hold (Kurt)|
Discussed Feedback on AITO name and open canvas framework with both CDL and with the AITO Advisory Group
There is other CDL branding work underway.
Advisory group agreed that AITO project had been accomplished and a new name is needed for longstanding organization.
ARKs Alliance terminology had support from both CDL and the AG
Gould: still concerned about AA.
Kunze: would like more proposals
Peter: suggested Archival Resource Key Alliance (ARKA)
Looking for ARKA domain names – most seem taken.
Kurt will look for domain availability
Group preferred ARKA to TAA
John will investigation international implications for the ARKA term
|Newsletter outline finalize (Julien, Peter)|
Julien shared the draft newsletter
Has a stats map and two news items
If we use mailchimp:
Will we just have a static page that people can go to?
Peter: send to already existing listservs pertaining to ARKs
Capacity for people to subscribe to newsletter
Discussed the possibility of getting mailchimp to pick up content from a blog.
WordPress / generates a feed that mailchimp checks weekly. If it finds new content, it sends out a formatted newsletter.
Who has access to the account that any email responses come to?
Add option to subscribe to newsletter in NAAN registration process?
First newsletter will be composed directly in mailchimp
Figure out where the blog will live
Prepare additional news articles
Timing – Julien not available for next 3 weeks.
|Newsletter article stubs (John)|
- Provide Julien with a list of email/list addresses for the newsletter to go out to
- Prepare additional newsletter items
- Establish an email address for the newsletter to come from
- Look for a domain that can work for ARKA