...
- Clarify goals for marketing plan:
- 303 new VIVO or VIAB implementations
- Audiences:
- 1) target the DSpace implementations – about 3,000 of them, talking about interoperability
- 2) Clarivate's WoS customers to harvest out of WoS. Clarivate would do this marketing but VIVO provides the basic messages for them to communicate.
- Lay out steps
- Assign resources and milestones
...