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Mike C: university administrators don't always understand the faculty record, but there's a lot of information about faculty than the administrators realize. This tells the full story about what the faculty members are doing.

Darrell: User adoption  is one of his areas of expertise. Be sure to publicize success stories quarterly. Use the existing 50% to help with testimonials, buddy system, rewards so that you're leverage existing users. Continually work with users to make sure that the site is sticky and attractive.

Sharlini: People like stickers on back on tablets.

Alvin: We'd like to use to reuse VIVO data on curated web pages. That's an incentive to keep that profile up to date.

Darrell: Trust the community.

Michael B: Would we use SPARQL queries for populating websites?

Mike C: UFL both use SPARQL to populate various websites.

Alvin: Does this encourage usage?

Mike C: We think so – about 10% of UFL faculty have edited their profiles and we think it's mostly junior faculty. When departments are involved, it helps to promote the message and repeating it in a consistent way. It's important to repeat the message many times – you can't just launch it, you have to live it! The university adminsitrative message is not as strong, typically.