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Brian Turner and Eric Meeks are talking about engagement and "in-reach." UCSF has been working on their app for 6 years, so part of it is longevity. And it hasn't been cheap or easy. The SEO work has paid off tremendously. They had 100K visits per month last year. They have a presentation linked from their profiles. Eric's profile profiles.ucsf.edu/eric.meeks. Stable URLs are helpful too.
They have an internal marketing group that markets all their systems. They do a great job. One email from a prominent researcher went out early on and that created a big spike. They continually meet with groups to encourage them to update.
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