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Apps & Tools Working Group: next call October 21 at 1pm ET
Ontology Working Group: next call November 4 at 1pm ET
On the Tuesdays when there is not a call, there are Ontology Office Hours using the same call-in information as the main Ontology calls
VIVO Hackathon: Thanks to Cornell and the attendees!
- Some event info already online, and more to be shared soon. Questions?
Theme: Search Engine Optimization for researcher profiles
Guest presenter: Anirvan Chatterjee, Director of Data Strategy at UCSF's Clinical & Translational Science Institute
Growth Hacking 101 for Research Networking Sites
UCSF Profiles (http://profiles.ucsf.edu/) receives 107,000 visits a month, and researcher profile pages get regularly linked to from sources like the New York Times, the BBC, CNN, and NPR.
76% of that traffic (81,000 visits/month) comes from a single source: Google.
Anirvan Chatterjee from CTSI at UCSF will share the 5-part strategy that turned UCSF’s RNS into a heavily-used resource:
- using web analytics to measure baselines
- putting researcher profile pages front and center
- ensuring your site’s getting indexed by search engines
- thinking like Google—tweaking URLs and metadata to attract search engine users
- getting inbound links to establish reputation
While there’s no silver bullet techno-fix to growing traffic, some of these local best practices have been embedded into the core Profiles RNS product out of the box. We’ll hear about how that’s worked — and which parts of the traffic equation can’t be automated.
Notable List Traffic
See the vivo-dev-all archive and vivo-imp-issues archive for complete email threads
Call-in Information
Calls are held every Thursday at 1 pm eastern time – convert to your time at http://www.thetimezoneconverter.com
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