...
- Discussion with LYRASIS staff about marketing/outreach efforts for Fedora 6.
- Review our existing deliverables and evaluate what we should have as our next deliverables in the strategy template based on the production position, strategy updates, and in light of changes organizationally with Duraspace joining LYRASIS
- Task for subgroup: "Subgroup members to review of column U "Deliverables" on the FCRepo strategy template by our next meeting on February 12th. Add comments to each item in the deliverables column and we will review together and update the spreadsheet at our next meeting."
Notes:
Carol Minton Morris talking with us about LYRASIS communication channels.
review Fedora 6 Communication plan: https://docs.google.com/document/d/1Wqfu6MAfCODQqihHoqgCKQKXfqgYQdQ10hrmU4IuKFo/edit
Content needs to come from Fedora team. Lyrasis communications staff have venues.
- Publications that come out regularly
- Monthly publication of some aspect of the LYRASIS organization.
- Quarterly CEO newsletter - goes to members of LYRASIS - 4 times a year
- LYRASIS + Duraspace lists - 14-15K list members/subscribers
- Working on a serial publications calendar so all community members understand about how to get the word out
- Social media channels - 20K followers, on several channels.
- Community lists
- LYRASIS digest roll-up newsletter. Similar to Duraspace digest. bimonthly. Roll up of everything on Lyrasis blog.
Q from subgroup: Type of work that LYRASIS team does - not content strategy per se? We have identified a need for a marketing strategy in Fedora - goals of strategy and identity. None of us are marketing people - we had thought to look for a company that does that. Now with merger - is marketing something a capacity for the LYRASIS team. Identifying what are the pathways going forward.
- across LYRASIS communities are looking for similar market research support. To understand potential market for Fedora. Membership communications team in LYRASIS - not budgeted to do individual market research for the community-supported open source projects. Agree this is a need. Can bring that back to the group and discuss - is there a way to facilitate this in the future.
Q from subgroup: might there be opportunity for a holistic market research across all the communities - looking at the whole of programs and what opportunities there are, in addition to the individual approach perhaps?
- there is work being done across LYRASIS that is somewhat similar to this.