- Carol Minton Morris (DuraSpace, co-chair)
- Bram Luyten (Atmire)
- Susanna Mornati (4Science)
Michele Mennielli, (DuraSpace)
- Pascal-Nicolas Becker (The Library Code, co-chair)
- David Corbly
Therepresents who will be taking notes for a given meeting. It rotates after each meeting to the next person in the attendee list.
- Feb 20, 2019 at 9:00 AM ET
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Meeting ID: 7828625387
Next meeting Mar 6th, 9:00 AM ET
- Find alignment on the plan leading up to Open Repositories 2019 in Hamburg
- Marketing Strategy Report from 2015: https://drive.google.com/file/d/1L66WSPTqJZRmTIweTljDq7oeksTL-av4/view?usp=sharing
- 2019-02-06 DSpace Marketing Working Group, Agenda/Notes
- Fact-based USP items for DSpace 7 http://bit.ly/dspace7-usp
- Samvera Marketing Working Group
Alignment / Decisions from last meeting
- We need a plan with actions, goals and associated target dates, aimed at marketing for DSpace 7
- Popular use cases, and how DSpace 7 improves on them, are powerful in marketing
- Facts that the SG endorses, are powerful in marketing
- We need a more general approach for DSpace Marketing on the longer term. The group did not reach agreement on whether this can be open ended, or whether this can have a finite timeline
The DSpace Steering Group is meeting directly after this meeting to consider the current DSpace 7 release timeline. Tim notes that this is behind schedule and will likely be updated later today.
|2. Early adopters/goals||Bram Luyten (Atmire)|
Bram presented 5 goals and metrics for how to measure success.
Should strive for good alignment with what we want to achieve per audience
Goal 1: Get community members involved in the final DSpace 7 work
This work includes:
Timeline: preview release is an excellent moment to get these people on board, because it has the potential to spark new enthusiasm
Metric: Keep track/count incoming contributions of people who haven't contributed to DSpace 7 before.
Goal 2: Identify and promote early adopting institutions
Find institutions that are ideally seriously aiming for DSpace 7 PROD releases in 2019, ensure we have good contacts with them, that they are happy and excited that their story is used for DSpace 7 promotional purposes.
Timeline: preview release The institutions that I'm talking too right now, see DSpace 7 as very promising, but have still seen too little to proceed in their planning and seriously committing to the DSpace 7 2019 migration right now. The preview release should contain enough impressive stuff to allow exactly this.
Also, for the timeline, it would be really GREAT if we have them, to play them out at the OR conference.
Metric: number of identified early adopting institutions, that provide permission to be used in DSpace 7 promotion.
Goal 3: Get existing DSpace installations to upgrade to 7 (early majority)
Make sure that there is enough excitement and trust in DSpace 7 for people to take on upgrades.
As a part of this, the upgrade process should be promoted as a manageable project, and give clear guidance on how it can be handled.
Timeline: 7.0 release / Open Repositories Hamburg I don't see how we can work on early majority folks PRE-PROD release.
Goal 4: Get non-DSpace users to adopt DSpace 7 / Grow DSpace installation base
Marketing targeted towards institutions that are unfamiliar with both the product, the community etc
Goal 5: Get the Late Majority and Laggard DSpace institutions to upgrade to 7
Marketing targeted towards institutions that are unfamiliar with both the product, the community etc.
This group of people needs to be convinced with the message that everyone else is doing it (or has already done it) and that they need to hurry up to catch up.
Another message that might work here is DSpace 4 (and older) falling out of the security support in the context of the DuraSpace support policy. These older installations effectively pose a security risk.
Timeline: after synthesizing/concluding about early majority efforts?
3.Marketing tasks timeline discussion. Can we undertake general marketing tasks independent of release timeline with the understanding that there will be a product release or pre-release highlighted at OR2019, June 10-13
|Carol Minton Morris|
Leadership Group has designated $3K to put towards DSpace marketing
An incomplete release is difficult for broad messaging
Massive #s of institutions are not upgrading
Be the first in your country to implemnt DSpace 7 campaign idea—golden seal?
on Mar 5 Pascal and Terry Brady will present a webinar,
Could we present a Docker separate release??
Bram dies not agree with Pascal on Docker set up,
Susanna agrees with Docker approach
4. Next meeting focus on scheduling
Review Pascal’s comment at Atmire's doc http://bit.ly/dspace7-usp—identify what we want to advertise
|Get more community members involved in completing DSpace 7 tasks/testing, outreach||Bram Luyten (Atmire)|
|Tranlation of documentation, marketing messages in different languages, identify people who can translate, outreach|
|Draft tabular comparison of DSpace with other technologies||David Corbly|
|Marketing Working Group additional documentation–Most important decisions we made; goals we agree on||Pascal-Nicolas Becker|
OR2019 merchandising research
|Carol Minton Morris|
|Work/post more in Outreach Slack channel||All|