Contribute to the DSpace Development Fund
The newly established DSpace Development Fund supports the development of new features prioritized by DSpace Governance. For a list of planned features see the fund wiki page.
Attendees
- Carol Minton Morris (DuraSpace, co-chair)
- Bram Luyten (Atmire)
- Susanna Mornati (4Science)
Michele Mennielli, (DuraSpace)- Pascal-Nicolas Becker (The Library Code, co-chair)
- David Corbly
Unavailable:
Tim Donohue(DuraSpace)
The
represents who will be taking notes for a given meeting. It rotates after each meeting to the next person in the attendee list.Meeting Details
- Feb 20, 2019 at 9:00 AM ET
Join from PC, Mac, Linux, iOS or Android: https://duraspace.zoom.us/my/com.mem
Or iPhone one-tap:
US: +16468769923,7828625387# or +16699006833,7828625387#
Or Telephone:
Dial(for higher quality, dial a number based on your current location):
US: +1 646 876 9923 or +1 669 900 6833
Meeting ID: 7828625387
Next meeting Mar 6th, 9:00 AM ET
Goals
- Find alignment on the plan leading up to Open Repositories 2019 in Hamburg
Background
- Marketing Strategy Report from 2015: https://drive.google.com/file/d/1L66WSPTqJZRmTIweTljDq7oeksTL-av4/view?usp=sharing
- 2019-02-06 DSpace Marketing Working Group, Agenda/Notes
- Fact-based USP items for DSpace 7 http://bit.ly/dspace7-usp
- Samvera Marketing Working Group
Alignment / Decisions from last meeting
- We need a plan with actions, goals and associated target dates, aimed at marketing for DSpace 7
- Popular use cases, and how DSpace 7 improves on them, are powerful in marketing
- Facts that the SG endorses, are powerful in marketing
- We need a more general approach for DSpace Marketing on the longer term. The group did not reach agreement on whether this can be open ended, or whether this can have a finite timeline
Discussion items
Item | Who | Information | Notes |
---|---|---|---|
| The DSpace Steering Group is meeting directly after this meeting to consider the current DSpace 7 release timeline. Tim notes that this is behind schedule and will likely be updated later today.
|
| |
2. Early adopters/goals | Bram Luyten (Atmire) | Bram presented 5 goals and metrics for how to measure success. Should strive for good alignment with what we want to achieve per audience Goal 1: Get community members involved in the final DSpace 7 work Goal details: This work includes:
Timeline: preview release is an excellent moment to get these people on board, because it has the potential to spark new enthusiasm Metric: Keep track/count incoming contributions of people who haven't contributed to DSpace 7 before. Goal 2: Identify and promote early adopting institutionsFind institutions that are ideally seriously aiming for DSpace 7 PROD releases in 2019, ensure we have good contacts with them, that they are happy and excited that their story is used for DSpace 7 promotional purposes. Timeline: preview release The institutions that I'm talking too right now, see DSpace 7 as very promising, but have still seen too little to proceed in their planning and seriously committing to the DSpace 7 2019 migration right now. The preview release should contain enough impressive stuff to allow exactly this. Also, for the timeline, it would be really GREAT if we have them, to play them out at the OR conference. Metric: number of identified early adopting institutions, that provide permission to be used in DSpace 7 promotion. Goal 3: Get existing DSpace installations to upgrade to 7 (early majority)Make sure that there is enough excitement and trust in DSpace 7 for people to take on upgrades. As a part of this, the upgrade process should be promoted as a manageable project, and give clear guidance on how it can be handled. Timeline: 7.0 release / Open Repositories Hamburg I don't see how we can work on early majority folks PRE-PROD release. Metrics:
Goal 4: Get non-DSpace users to adopt DSpace 7 / Grow DSpace installation baseMarketing targeted towards institutions that are unfamiliar with both the product, the community etc Metric:
Goal 5: Get the Late Majority and Laggard DSpace institutions to upgrade to 7 Marketing targeted towards institutions that are unfamiliar with both the product, the community etc. This group of people needs to be convinced with the message that everyone else is doing it (or has already done it) and that they need to hurry up to catch up. Another message that might work here is DSpace 4 (and older) falling out of the security support in the context of the DuraSpace support policy. These older installations effectively pose a security risk. Timeline: after synthesizing/concluding about early majority efforts? Metric:
| |
3.Marketing tasks timeline discussion. Can we undertake general marketing tasks independent of release timeline with the understanding that there will be a product release or pre-release highlighted at OR2019, June 10-13
| Carol Minton Morris | Leadership Group has designated $3K to put towards DSpace marketing An incomplete release is difficult for broad messaging Massive #s of institutions are not upgrading Be the first in your country to implemnt DSpace 7 campaign idea—golden seal? on Mar 5 Pascal and Terry Brady will present a webinar, “DSpace Docker for Repository Managers: Running Any Version of DSpace from your Desktop” Could we present a Docker separate release?? Bram dies not agree with Pascal on Docker set up, Susanna agrees with Docker approach | |
4. Next meeting focus on scheduling | |||
Notes
Action items
Item | Who |
---|---|
Review Pascal’s comment at Atmire's doc http://bit.ly/dspace7-usp—identify what we want to advertise | All |
Get more community members involved in completing DSpace 7 tasks/testing, outreach | Bram Luyten (Atmire) |
Tranlation of documentation, marketing messages in different languages, identify people who can translate, outreach | |
Draft tabular comparison of DSpace with other technologies | David Corbly |
Marketing Working Group additional documentation–Most important decisions we made; goals we agree on | Pascal-Nicolas Becker |
OR2019 merchandising research
| Carol Minton Morris |
Work/post more in Outreach Slack channel | All |
7 Comments
Bram Luyten (Atmire)
List of potential marketing goals, associated metrics, and time info
Goal 1: Get community members involved in the final DSpace 7 work
Goal details:
This work includes:
Timeline: preview release is an excellent moment to get these people on board, because it has the potential to spark new enthusiasm
Metric: Keep track/count incoming contributions of people who haven't contributed to DSpace 7 before.
Goal 2: Identify and promote early adopting institutions
Find institutions that are ideally seriously aiming for DSpace 7 PROD releases in 2019, ensure we have good contacts with them, that they are happy and excited that their story is used for DSpace 7 promotional purposes.
Timeline: preview release The institutions that I'm talking too right now, see DSpace 7 as very promising, but have still seen too little to proceed in their planning and seriously committing to the DSpace 7 2019 migration right now. The preview release should contain enough impressive stuff to allow exactly this.
Also, for the timeline, it would be really GREAT if we have them, to play them out at the OR conference.
Metric: number of identified early adopting institutions, that provide permission to be used in DSpace 7 promotion.
Goal 3: Get existing DSpace installations to upgrade to 7 (early majority)
Make sure that there is enough excitement and trust in DSpace 7 for people to take on upgrades.
As a part of this, the upgrade process should be promoted as a manageable project, and give clear guidance on how it can be handled.
Timeline: 7.0 release / Open Repositories Hamburg I don't see how we can work on early majority folks PRE-PROD release.
Metrics:
Goal 4: Get non-DSpace users to adopt DSpace 7 / Grow DSpace installation base
Marketing targeted towards institutions that are unfamiliar with both the product, the community etc
Metric:
Goal 5: Get the Late Majority and Laggard DSpace institutions to upgrade to 7
Marketing targeted towards institutions that are unfamiliar with both the product, the community etc.
This group of people needs to be convinced with the message that everyone else is doing it (or has already done it) and that they need to hurry up to catch up.
Another message that might work here is DSpace 4 (and older) falling out of the security support in the context of the DuraSpace support policy. These older installations effectively pose a security risk.
Timeline: after synthesizing/concluding about early majority efforts?
Metric:
Week by week planning
Week 07 February 11, 2019 February 17, 2019
Week 08 February 18, 2019 February 24, 2019
Week 09 February 25, 2019 March 3, 2019
Week 10 March 4, 2019 March 10, 2019
Week 11 March 11, 2019 March 17, 2019
Week 12 March 18, 2019 March 24, 2019
Week 13 March 25, 2019 March 31, 2019
Week 14 April 1, 2019 April 7, 2019
Week 15 April 8, 2019 April 14, 2019
Week 16 April 15, 2019 April 21, 2019
Week 17 April 22, 2019 April 28, 2019
Week 18 April 29, 2019 May 5, 2019
Week 19 May 6, 2019 May 12, 2019
Week 20 May 13, 2019 May 19, 2019
Week 21 May 20, 2019 May 26, 2019
Week 22 May 27, 2019 June 2, 2019
Week 23 June 3, 2019 June 9, 2019
Week 24 June 10, 2019 June 16, 2019 - Open Repositories Conference Hamburg
Bram Luyten (Atmire)
Involvement of Ambassadors / Non-English speaking communities
This could be a discussion on its own, one thing that could work here is:
Don't think this is done before, but I think it could be a very powerful sign to our community to release German, French, Chinese, Spanish, Dutch ... news all on the same day.
Susanna Mornati (4Science)
I can engage for Italian
Pascal-Nicolas Becker
I love the idea. Best would be if we could provide graphical templates, so that the marketing materials in the different languages look the same with different texts.
Michele Mennielli
I like the idea. Not sure about the "Ambassadors" because the program hasn't been really running for a few years, but we now have official User Groups in Peru, Brazil, Germany and we're working to launch one in Mexico, India and Malawi. That is surely an initiative they'll be willing to participate in.
Pascal-Nicolas Becker
There are a lot of people who might be interesting in getting marketing material templates. It would be important to make it easy to exchange text, but everything else could be expected to stay as it is.
Carol Minton Morris
I like the idea of engaging with local user communities in distributing DSpacemessages and materials but as Michele points out there is no formal Ambassadors program in operation at this time. Re-establishing a DSpace Ambassadors Program or User Group Program might be part of a long-term DSpace marketing distribution strategy.
i suggest that we are somewhat putting "the cart before the horse". Distribution is a key tactic, but first we need to know what we will communicate and when (1. content/timing 2. tactics/how)