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The Outreach Working Group (WG) oversees development of the ARKs-in-the-Open (AITOARK Alliance (ARKA) community, as well as the promotion of awareness, understanding, and adoption of ARKs, the only major persistent identifier scheme that is truly open, decentralized, non-siloed, and non-paywalled.


  • Kickoff: clarify objectives and assign roles for the three objectives

  • Month 1: share draft campaign and awareness strategies with the AG for early feedback and share it with sustainability WG for review

  • Month 2: draft requirements (and share with the Technical WG) and a vision for publicizing ARK counts; after feedback, begin implementing the campaign and awareness strategies

  • Months 3-5: several rounds of review, feedback, and revision, including public review via the arks-forum list; expect also interaction with the Technical WG when they share designs and prototypes

  • Month 6: work with the Technical WG to test the counting ARKs prototype; propose plan for ARKs brochure site; analysis from the results of the survey and share early basic results with the Technical WG for the needs for the standardization process

  • Months 7-12: reach out to recruit more organizations with ARKs to be counted

  • Month 11: production-ready brochure site, including publicity about the survey; production-ready ARK counting is in place

  • Month 12: updated WG objectives and deliverables for the coming year, with an accordingly updated overall AITO roadmap


Working Group Members


Teleconferences are generally held once a month, 16:00-17:00 UTC, on the fourth Thursday. Connection details included in calendar invitations.

Communication Channels, archived at!forum/aitoarka-outreach-wg

Agendas and Notes

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