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• Massive distribution channels & connections locally and nationally
• Brand awareness
• Ability to generate future discoveries/research by leveraging the technological advances
• Avenue that is enhanced regardless of the current position of the economy
• Endless applications can be developed & multiple uses of collected data
• Pioneering tool for science community - new innovation

Weaknesses

• New technology - needs training and user tutorials
• Difficulty to organize within faculty values (will it be more important than Facebook or LinkedIn?)
• Skeptical user ideas on how application will function and be used
• Struggle to develop initial awareness of technology because it is so new
• Pioneering tool for science community - new innovations often received guardedly | Threats

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