Date: Thu, 28 Mar 2024 09:58:17 -0400 (EDT)
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The :yellow-star:<=
/span> represents who will be taking notes for a given meeting. <=
/p>
Meeting Details
Background
Discussion items
Item |
Who |
Not=
es |
Introducing LYRASIS colleagues =
(see professional biographies below): Meg McCroskey Blum, Director of=
Marketing and Communications Jenn Bielewski, Manager of Community Pr=
ograms Information about new communications processes in development<=
/p> Sharing the history and mission of this working group |
All |
- Meg recognizes the big need to fill and that is why she has two folks o=
n the call to learn more about community marketing and communications needs=
.
- Working on new processes over the next month for processes to help both=
internal (LYRASIS) and external (community) connect. More information in t=
he next 4 weeks.
- Members let Meg and Jenn know about the history of the working group.=
li>
|
Upcoming communications
- Beta 3 will be released Thursday or early next week; Tim will write the=
release notice and it will be shared first on the DSpace lists, then as a =
blog post/social media post. Can add short preview videos as well if approp=
riate for this release
- Release process update GitHub project boards: ht=
tps://github.com/orgs/DSpace/projects
- When 6.4 is released the release announcement will be amplified in the =
same way
- Other communications?=20
- DSpace 7 endorsements
- Getting the word out when the testathon begins
|
Heather |
- IRUS US communications that are DSpace specif=
ic
|
Strategic approach to communica=
tions going forward
Marketing goals: DSpace 7 Marketing Goals |
Heather, all |
- Adding a signature to LYRASIS signature line about DSpace membership, f=
or when posting on the community list
- Moving to the next step of communications for the DSpace program, and p=
otentially talking about strategy and scale of what we do. We have Meg here=
and we should think about how DSpace can leverage these opportunities
- How should we onboard Meg and Jennifer to onboard to what we already do=
, and to work on a bigger strategy.
- Meg: want to increase the awareness and marketing, highlighting more us=
e cases (potentially for existing releases). Communication about technical =
updates seems to be going well, and that there is increased strategic messa=
ging.
- Not a bad thing for the marketing to become less technical, and to beco=
me more of a marketing perspective, and polishing and making communications=
more polished and easier to understand. This can be a non-technical group =
and should add something to the technical information
- Mic: DSpace was previously run by the technical people in the community=
for some time. Want to increase non-technical communications.
- The concept of the repository is evolving, with more interest in featur=
es rather than technical information.
- Use cases can lead with the benefit.
- Audiences: new adopters, non technical staff at existing institutions w=
ho use DSpace. Can be more targeted to specific audiences: is a communicati=
on for developers, or for current users of the technology, or for potential=
adopters.
- Is the goal to communicate the same news to a different audience with a=
different vocabulary, or are there other goals?
- We want to promote upgrading to DSpace 7, adoption of the platform, and=
users who we want to see become members or otherwise contribute financiall=
y and technically. A more general kind of communication is to position DSpa=
ce as a player in the greater repository ecosystem and how DSpace complies =
with international standards and in at the forefront of the repository ecos=
ystem.
- This group has previously been very reactive. Would like to see us beco=
me more proactive pushing things to the leadership group. What are we not a=
ddressing, what are the messages we want to put out?
- We should think about starting to make a new marketing approach and re-=
evaluate.
- Repository managers spend a lot of time writing documentation. Need doc=
umentation on how to do things that align with what repository managers nee=
d for documentation.
- Need to keep in mind that we have volunteer translators. Spanish langua=
ge versions of the technical documentation on the wiki. We can make sure th=
at when we release something or have a marketing initiative we can immediat=
ely have translated versions available.
- What do we need in order to have this conversation next month? We could=
try to identify groups we want to market to, or we could make a list of th=
e types of messages we want to put out. Can also try to schedule initiative=
s, messages, and create a schedule for the rest of the year. What objective=
s we want to have this year. Have a more practical view of what we need to =
do and when and with whom.
- People love stories. Might be useful to focus some marketing on the peo=
ple involved in DSpace, some brief press releases on the people who are inv=
olved in the community. People want to connect.
- DSpace 7 marketing goals list, these 5 goals are still accurate. Could =
have more general goals. Conversation about setting goals for the year.
- Focus on the existing international user groups, we have identified the=
key people we want to communicate with.
- Could also focus on helping people prepare for DSpace 7, "ten things to=
do to prepare to upgrade to DSpace 7" would be very practical and useful.<=
/li>
- Meg could draft an initial plan that the group could use to react=
to and add to and change. Would be especially useful to know what resource=
s would be available from LYRASIS and what would be needed from the group/c=
ommunity.
|
Pla=
nning for DSpace 7 final release:
- UI design considerations
- Communicating anything that in in 6.x that will not be in 7.0 (yet)
- One pre-recorded video at launch, with captions to allow for easier tra=
nslation, 15 min or less. Focus on features, with the audience being reposi=
tory managers. Could be promoted out in multiple languages simultaneously w=
hen 7.0 is released
|
Heathe=
r, Mic |
=
td>
|
Wiki translation project update=
|
Mic |
|
Other business, news to share =
; |
All |
|
Professional biographies for Me=
g and Jenn: Meg McCroskey Blum, Director of Marketing & Communica=
tions, leads our Marketing and Communications teams. Before coming to LYRAS=
IS in 2010, Meg worked at BCR, helping to integrate BCR members into LYRASI=
S and building our western presence. Meg manages all marketing and communic=
ations efforts, including content marketing, community engagement, conferen=
ce presence, website, elections communications and other special member pro=
grams. She has a long tenure with non-profit organizations and as a for-pro=
fit business owner, and was previously a researcher and instructor at the U=
niversity of Colorado, Boulder. She holds a Master=E2=80=99s Degree in Publ=
ic Policy from the University of Colorado, Boulder and a Bachelor=E2=80=99s=
Degree from member institution Rhodes College in Memphis, Tennessee. Jennifer Bielewski is the Community Engagement Strategist at LYRASIS. In t=
his position, she is responsible for member engagement initiatives, fosteri=
ng community within the membership of LYRASIS, manages LYRASIS social media=
and LYRASIS online presence, and plans many of LYRASIS virtual and in-pers=
on events such as the Leaders Forums and Member Summit. She works closely w=
ith the communication plans for the LYRASIS Leaders Circle and Catalyst Fun=
d. Jennifer joined LYRASIS in 1999 as a preservation microfilm specialist b=
ut since then has held several positions within LYRASIS=E2=80=99 including =
Professional Development where she taught Cataloging and Technology classes=
, LYRASIS Digital Technology team where she worked with on-boarding clients=
using open source systems such as Evergreen ILS, Islandora and ArchivesSpa=
ce. Previous to LYRASIS, she held positions at Georgia State University and=
the Bartow County Public Library System. She received her M.L.I.S. from me=
mber institution Florida State University and holds a BA in English from me=
mber institution Berry College. She lives in Atlanta, GA. |
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Action items
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