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Scope & Objectives

In the light of the re-branding to Samvera in 2017 and also in the context of Samvera governance development a Samvera Marketing Working Group is proposed to focus on how Samvera as we would like it to be is communicated and marketed to the different audiences we work with and who we would like to reach.  Samvera has a new logo, a new website, a well-populated wiki, and established github site providing information and code.  The aim of this Working Group will be to build on these foundations to:

  • Identify the key marketing messages Samvera needs to put out to different audiences
  • Identify the channels that can be used to communicate about Samvera, e.g., discussion lists, commercial partners, professional bodies, etc.
  • Create a suite of suitable marketing materials for use at conferences ("stuff") and within institutions.  This might includes core slides that can be used in presentations, flyers, banners, etc.
  • Develop guidelines for ongoing development of Samvera's web presence and ensure consistency of presentation
  • Understand the sectors that Samvera might look to engage with to help differentiate the marketing required for these, e.g., libraries, museums, media organisations, university presses, grant funders, etc.

There may also be a link into the future fundraising that Samvera will be undertaking and the marketing messages that need to be associated with this (to be determined, dependent on timetable and focus of attention for this process).


Meeting Times & Communication Channels

Meetings will be held fortnightly via conference call/video chat.  Meeting agendas and notes will be shared with the community via chat (Slack) and Samvera Lists (Google Groups).  Members of the group may wish to meet more often to address specific tasks.

Next Meeting:

See below

Agenda: See below

Meeting Agendas & Minutes: See links further down this page


Meeting Frequency: Fortnightly

Meeting Time: 11:30 am EDTURL: https://emory.zoom.us/j/93405279673?pwd=bDdnMmpXSERtQ3o0ciszWFBVbEkyUT09


Slack: #marketing_wgEmail: samvera-community | samvera-techsamvera-partners

Members

The members listed below are those who expressed an initial interest in this Working Group at the Partners Meeting At Northwestern University in November 2017.  Please add your name to this list if you are interested in participating in this discussion.  Those with experience of marketing, communications and related promotion of repository and/or other related technical services are especially welcome.

Chris Awre, facilitator (University of Hull)

Karen Cariani (WGBH)

Ryan Steans (Northwestern University - to 13/8/2019)

Richard Green (University of Hull)

Alicia Morris (Tufts University)

Charlotte Nunes (Lafayette College)

Steph Taylor (CoSector - to early April 2019)

Nabeela Jaffer (Michigan) - link with Repository Managers IG

Heather Greer Klein - Samvera Community Manager

Marketing Materials

The following are downloadable and can be used/printed as required for distribution.  They are distributed under a CC-BY 4.0 licence.

Presentation templates

Leaflet - version 4, with Samvera Vision (March 2020)

Leaflet - version 3 (June 2019)

Leaflet - version 2 (April 2019)

Leaflet - version 1 (October 2018)

Deliverables & Timeframe

To develop a set of marketing materials and information to use at Samvera Connect 2018 and for others to use at conferences and within institutions from the 2018-19 academic session onward.

Brainstormed list of marketing ideas

Draft content for questions we are asked

Draft content for one-sheet

Draft content for tri-fold

Draft content for Samvera website FAQs

Draft Audiences for Marketing of Samvera document

Vendors for Marketing Handouts

Sample costs of marketing items

Partner input from Connect

Meeting Times & Communication Channels

To be decided once the Working Group is confirmed.  It is anticipated that the pattern of arranging a regular call in a slot that suits the members will be followed.

Subsequent meetings to be held on:

2020

Wednesday January 8th, 2020, 11:30 EDT - Agenda

Wednesday January 22nd, 11:30 EDT - Discussion of website

Wednesday February 5th, 11:30 EDT - Discussion of website

Wednesday February 19th, 11:30 EDT - Discussion of website and consideration of Samvera mission (with Hannah Frost)

Wednesday March 4th, 11:30 EDT - Agenda

Wednesday March 18th, 11:30 EDT - Meeting cancelled due to coronavirus

Wednesday April 1st, 11:30 EDT - Meeting cancelled due to coronavirus

Wednesday April 15th, 11:30 EDT - Agenda: Website updates, Review of events, Next steps for WG

Wednesday April 29th, 11:30 EDT - Agenda: Post-Partners meeting review

* Meetings cancelled until July 7th due to coronavirus priorities

Wednesday July 8th, 11:30 EDT - Agenda and notes

Wednesday July 22nd - Agenda and notes

Wednesday August 19th - Agenda and notes

Tuesday September 8th (note re-arrangement) - Agenda and notes

Wednesday September 15th - Agenda

Wednesday September 30th - Agenda and notes

Wednesday November 4th - Agenda and notes

Wednesday November 18th - Agenda 

Wednesday December 2nd

Wednesday December 16th 


2019

Wednesday January 16th, 11:30 EDT - Cancelled, deferred to Jan 30th

Wednesday January 30th, 11:30 EDT - Agenda

Wednesday February 13th, 11:30 EDT - Agenda

Wednesday February 27th, 11:30 EDT - Agenda

Wednesday March 13th, 11:30 EDT - Agenda

Wednesday March 27th, 11:30 EDT - Agenda

Wednesday April 10th, 11:30 EDT - Agenda

Wednesday April 24th - clash with Virtual Connect

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Wednesday May 8th, 11:30 EDT - Agenda

Wednesday May 22nd, 11:30 EDT - Agenda - cancelled, agenda pushed to June 5th call

Wednesday June 5th, 11:30 EDT - Agenda

Wednesday June 19th, 11:30 EDT - Agenda

Wednesday July 3rd, 11:30 EDT - Agenda - cancelled due to US holidays

Wednesday July 17th, 11:30 EDT - Agenda - cancelled due to vacation

Wednesday July 31st, 11:30 EDT - Agenda - cancelled due to vacation

Wednesday August 14th, 11:30 EDT - Agenda - cancelled and agenda pushed to 8/28

Wednesday August 28th, 11:30 EDT - Agenda

Wednesday September 11th, 11:30 EDT - Agenda

Wednesday September 25th, 11:30 EDT - Agenda - cancelled

Wednesday October 9th, 11:30 EDT - Agenda

Wednesday October 23rd, 11:30 EDT - Samvera Connect

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Wednesday November 13th, 11:30 EDT - Agenda

Wednesday November 27th, 11:30 EDT - Single item agenda, call focused on website review

Wednesday December 11th, 11:30 EDT - Agenda


2018

Monday June 4th, 11:30 EDT

Wednesday June 20th, 11:30 EDT - Agenda

Wednesday June 27th, 11:30 EDT - Agenda

Wednesday July 18th, 11:30 EDT - Agenda

Wednesday August 1st, 11:30 EDT - Agenda

Wednesday August 15th, 11:30 EDT - Agenda

Wednesday August 29th, 11:30 EDT - Agenda

Wednesday September 12th, 11:30 EDT - Agenda

Wednesday September 26th, 11:30 EDT - Agenda

Wednesday October 10th, 11:30 EDT - Samvera Connect

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Wednesday December 12th, 11:30 EDT - Agenda



To join the Meeting:

Please use the #marketing_WG Slack channel



Resources

 https://www.linuxfoundation.org/blog/marketing-open-source-project/ - a link to a general summary of marketing in an open source context.  Please add other resources that cover options we could consider.

Samvera website structure - December 2019

Meeting Notes

18-05-22 - Notes from initial meeting

18-06-04 - Meeting not held

18-06-20 - Notes

18-06-27 - Notes and actions for next meeting

18-07-18 - See agenda for notes

18-08-01 - See agenda for notes

18-08-15 - See agenda for notes

18-08-29 - See agenda for notes

18-09-12 - See agenda for notes

18-09-26 - See agenda for notes

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18-12-12 - See agenda for notes (and all subsequent meetings)

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